Part II: Write Listings That Help Your Products Get Found and Sell Faster

Publishing a product is only half the job—now you need people to find it and buy it. That’s where strong titles, keywords, and descriptions make a difference. This part of the guide shows you how to write listings that look professional, attract buyers, and build trust—all without sounding like copy-and-paste nonsense.

A weak listing gets ignored. A strong listing gets saved, shared, and sold.

Write Titles People Want to Click

Your product title decides whether a buyer even opens your listing. Keep it clear, specific, and professional. Include brand + product type + key detail. Avoid lazy titles like “Nice Lighter” or “Great Case – Must Buy.”

Good title formula:
Brand + Product Type + Feature/Model + Key Detail

Titles That Rank Higher and Sell Better

Strong products get ignored every day because they have weak titles. A title should never be random or improvised. Follow these simple rules every time:

✅ Do This

Always include the brand if known
Include the product type (lighter, humidor, cutter, etc.)
Add one defining detail (color, finish, material, capacity, edition)
Keep it clean and professional

❌ Avoid

Using words like: “Amazing,” “Best,” “Nice,” or “Luxury”
Writing in all caps: AVO CIGAR CASE
Emoji spam
One-word titles
Titles with no search value

How Long Should a Title Be?

Ideal length: 8–14 words
Short enough to read fast, long enough to be accurate.

Examples
✅ Good:

Project Carbon Carbon-Fiber Travel Case – Holds 4 Cigars
Colibri V-Cut Cutter – Black Matte – Precision Blade

❌ Bad:

“Cigar Case”
“Premium Cutter 🔥🔥🔥”
“Very Nice Case, Great Deal”

If your title sounds like a Facebook Marketplace post, fix it.

Write Descriptions With Purpose

Your product description should do three things well:

Explain what the item is
Show why it’s worth buying
Remove doubt with real details

One paragraph is not enough. You need structure. Use this simple format every time:

Intro paragraph – What the product is and who it’s for
Feature bullets – The most important selling points
Trust close – Authenticity and condition clarification

This method works for every product.

Most buyers scan descriptions for credibility. They want to know: What is it? Is it worth it? Can I trust this seller? Your description should answer those questions fast.

✅ Use Real Information

Materials: leather, steel, carbon fiber, cedar wood
Capacity: 4 cigars, 50-count humidor, etc.
Specs: jet flame, ring gauge size, dimensions
Brand facts: limited edition, collaboration, collection release

❌ Never Do This

Don’t write vague filler like: “This is very good quality and stylish and elegant.”
Never overpromise: “Best humidor on the market guaranteed!”
Don’t hide flaws—buyers accept honesty, not tricks.

Example: Full Listing Breakdown

Below is a complete example using a real product sold on StogieHub. Use it as a model for your own listings.

Example Product

Avo Cigars Limited Edition Cigar Travel Case by Project Carbon

Optimized Title

Avo Cigars Limited Edition Travel Case by Project Carbon – Orange & White Leather

Description (Strong Example)

“The Avo Cigars Limited Edition Travel Case by Project Carbon is a premium accessory built for cigar enthusiasts who value protection, design, and craftsmanship. This rare collaboration features an orange and white leather exterior with a secure zip-around closure for safe transport.

Inside, the structured layout includes multiple compartments designed to carry cigars and essential tools without damage. This is not a common case—it was produced in extremely limited quantities as part of an exclusive Avo Cigars release within the Davidoff portfolio.

Features

Premium leather construction
Holds cigars securely for travel
Dedicated storage for lighter, cutter, punch, and draw tool
Zippered enclosure to protect contents
Extremely rare collector’s edition piece
Avo Cigars × Project Carbon collaboration

This item is 100% authentic and sourced from a private collection. Stored in a controlled environment.“

Manufacturer

Avo Cigars / Project Carbon

Condition

Used

Use AI as a Tool, Not a Crutch

On StogieHub, you’ll notice a magic button in the top-right corner when adding a product — that’s the AI Assistant powered by Gemini. It can help you generate a starting point for your product description in seconds.

But here is the truth:

✅ AI is a helper, not a replacement for real product information
✅ Use it to save time, not to publish lazy or incorrect listings
✅ AI doesn’t know your product — you do
✅ You must edit and verify everything before publishing
✅ Bad AI listings will lose credibility fast

How to use it the right way:

Click the AI button to generate a draft description
Add missing real details: condition, materials, size, capacity, brand
Fix mistakes: AI sometimes invents features — delete anything false
Make it honest: adjust description so it reflects your exact product

Your product listing represents your store. The better it looks, the more people trust you, and trust is what drives sales on a marketplace. Clarity always beats hype. Honest details beat copy-paste fluff. Good listings turn views into sales.

You don’t need to “sound fancy.” You need to sound real. If a buyer can read your listing and understand what they’re getting without guessing, you win.

Build listings with quality today, and tomorrow your store becomes one people look forward to buying from.