Brizard & Co. Torch Lighter

A long column of cigar ash often draws admiration, a photo-worthy mark of skill or cigar quality. In truth, it’s more complex. Ash doesn’t just display craftsmanship; it reflects combustion science, tobacco anatomy, and smoking rhythm. Each fragment of ash carries information: how evenly the leaves were bunched, how the

Scarcity as a Strategy Scarcity has always been one of the strongest forces in the luxury market. In cigars and accessories, it takes many forms: numbered lighters, single-batch humidors, or limited-run cigars rolled from small harvests. The principle is simple but powerful, when something cannot be easily replaced, its perceived

For years the typical image of cigar culture was older, formal, and whiskey focused; that heritage still exists. What is changing is visibility and influence from younger adults (millennials and gen z) in specific places and channels, especially online and in lounges that program events around pairings and design. UK